BBC
Good Food
Britain’s favourite food media brand
Britain’s favourite food
media brand
Role: Senior Digital Designer
Audiences: families and older cohorts looking for affordable and quick meals
Work includes:
Brand Design
Motion Design
Marketing Design
Email Design
Landing Page Design
BBC
Good Food
Britain’s favourite food media brand
Role: Senior Digital Designer
Audiences: families and older cohorts looking for affordable and quick meals
Work includes:
Brand Design
Motion Design
Marketing Design
Email Design
Landing Page Design
Brand refresh
Dark
Teal
R 12
G 95
B 95
Butter
Yellow
R 255
G 225
B 91
Strong
White
R 255
G 255
B 255
Dark
Black
R 0
G 0
B 0
10.8%
Aggregate performance increase YoY post brand identity update
BBC Good Food has been the home cooks’ choice for over 35 years. It’s the UK’s most popular food media brand with goodfood.com reaching over 50 million users. And includes the UK’s number one food website; a brilliant app, the UK's market-leading food magazine and the UK’s largest food event show, including a hugely successful series of cookbooks.
Designers: Marcus Moody
App store video
App installs doubled
App
store
preview
App store preview
App store preview
App installs doubled
App installs doubled
App installs doubled
Email
redesign
Email redesign
Email redesign
+27% increase in engagement rates and +22% in conversions
App
landing
page
App landing page
App landing page
CTRs improved by 27%
CTRs improved by 27%
CTRs improved by 27%
Selected projects
Other projects
Recommendations
Sabine Bullmore
January 18, 2024
I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.
Matt Nash
January 9, 2024
James Fieldhouse
January 21, 2021
Andrea Montanari
January 25, 2021
Darren Nash
November 1, 2022
Claire Griffiths
February 21, 2021
Start your design
solution today
Selected projects
Other projects
Recommendations
Sabine Bullmore
January 18, 2024
I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.
Matt Nash
January 9, 2024
James Fieldhouse
January 21, 2021
Andrea Montanari
January 25, 2021
Darren Nash
November 1, 2022
Claire Griffiths
February 21, 2021
Start your design
solution today
Selected projects
Other projects
Recommendations
Sabine Bullmore
January 18, 2024
I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.
Matt Nash
January 9, 2024
James Fieldhouse
January 21, 2021
Andrea Montanari
January 25, 2021
Darren Nash
November 1, 2022
Claire Griffiths
February 21, 2021
Start your design
solution today
