Nutracheck

Britain’s most popular
calorie tracking & nutrition app

Britain’s most popular calorie tracking & nutrition app

Role: Senior Digital Designer
Audiences: younger primarily female in the 18-35 age range
Work includes:
Brand Design
Digital Design
Marketing Design

Nutracheck

Britain’s most popular
calorie tracking & nutrition app

Role: Senior Digital Designer
Audiences: younger primarily female in the 18-35 age range
Work includes:
Brand Design
Digital Design
Marketing Design

Brand refresh

Lapis

Blue


R 26

G 94

B 128

Tropical
Green


R 23

G 229

B 200

Dark
Magenta


R 163

G 0

B 147

Sunshine
Yellow

R 163

G 0

B 147

Night

Black


R 11

G 12

B 12

12.4%

Aggregate performance increase YoY post brand identity update

Nutracheck is a top-rated calorie and nutrition tracking app that logs calorie intake. In addition to calories it also tracks macronutrients to help people manage their nutrition and health goals. The brand identity needed refreshing as the old designs and colour palette were not accessible and fell down on digital.The goal was to introduce a more vibrancy and life to the visual identity while making it accessible for vision impairment.


Designers: Marcus Moody, John White

Nutracheck app store - preview 1
Nutracheck app store - preview 1
Nutracheck app store - preview 2
Nutracheck app store - preview 2
Nutracheck app store - preview 3
Nutracheck app store - preview 3
Nutracheck app store - preview 4
Nutracheck app store - preview 4

App store preview

Downloads increased by 15%

Recommendations

Sabine Bullmore

January 18, 2024

I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.

Matt Nash

January 9, 2024

James Fieldhouse

January 21, 2021

Andrea Montanari

January 25, 2021

Darren Nash

November 1, 2022

Claire Griffiths

February 21, 2021

Start your design
solution today

Recommendations

Sabine Bullmore

January 18, 2024

I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.

Matt Nash

January 9, 2024

James Fieldhouse

January 21, 2021

Andrea Montanari

January 25, 2021

Darren Nash

November 1, 2022

Claire Griffiths

February 21, 2021

Start your design
solution today

Recommendations

Sabine Bullmore

January 18, 2024

I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.

Matt Nash

January 9, 2024

James Fieldhouse

January 21, 2021

Andrea Montanari

January 25, 2021

Darren Nash

November 1, 2022

Claire Griffiths

February 21, 2021

Start your design
solution today