Nutracheck
Britain’s most popular
calorie tracking & nutrition app
Britain’s most popular calorie tracking & nutrition app
Role: Senior Digital Designer
Audiences: younger primarily female in the 18-35 age range
Work includes:
Brand Design
Digital Design
Marketing Design
Nutracheck
Britain’s most popular
calorie tracking & nutrition app
Role: Senior Digital Designer
Audiences: younger primarily female in the 18-35 age range
Work includes:
Brand Design
Digital Design
Marketing Design
Brand refresh
Lapis
Blue
R 26
G 94
B 128
Tropical
Green
R 23
G 229
B 200
Dark
Magenta
R 163
G 0
B 147
Sunshine
Yellow
R 163
G 0
B 147
Night
Black
R 11
G 12
B 12
12.4%
Aggregate performance increase YoY post brand identity update
Nutracheck is a top-rated calorie and nutrition tracking app that logs calorie intake. In addition to calories it also tracks macronutrients to help people manage their nutrition and health goals. The brand identity needed refreshing as the old designs and colour palette were not accessible and fell down on digital.The goal was to introduce a more vibrancy and life to the visual identity while making it accessible for vision impairment.
Designers: Marcus Moody, John White
App store preview
Downloads increased by 15%
Selected projects
Other projects
Recommendations
Sabine Bullmore
January 18, 2024
I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.
Matt Nash
January 9, 2024
James Fieldhouse
January 21, 2021
Andrea Montanari
January 25, 2021
Darren Nash
November 1, 2022
Claire Griffiths
February 21, 2021
Start your design
solution today
Selected projects
Other projects
Recommendations
Sabine Bullmore
January 18, 2024
I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.
Matt Nash
January 9, 2024
James Fieldhouse
January 21, 2021
Andrea Montanari
January 25, 2021
Darren Nash
November 1, 2022
Claire Griffiths
February 21, 2021
Start your design
solution today
Selected projects
Other projects
Recommendations
Sabine Bullmore
January 18, 2024
I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.
Matt Nash
January 9, 2024
James Fieldhouse
January 21, 2021
Andrea Montanari
January 25, 2021
Darren Nash
November 1, 2022
Claire Griffiths
February 21, 2021