HistoryExtra
The website and app for BBC History
& History Revealed magazine
The website and app
for BBC History & History Revealed magazine
Role: Senior Digital Designer
Audiences: readers aged 30 - 70, men and women, primarily history enthusiasts
Work includes:
Brand Design
Motion Design
Marketing Design
Email Design
HistoryExtra
The website and app
for BBC History
& History Revealed magazine
Role: Senior Digital Designer
Audiences: readers aged 30 - 70, men and women, primarily history enthusiasts
Work includes:
Brand Design
Motion Design
Marketing Design
Email Design
Brand identity
Saffron
Yellow
R 253
G 196
B 75
Saffron
Yellow
R 253
G 196
B 75
Saffron
Yellow
R 253
G 196
B 75
Persian
Red
R 184
G 60
B 47
Persian
Red
R 184
G 60
B 47
Persian
Red
R 184
G 60
B 47
True
Blue
R 52
G 102
B 193
True
Blue
R 52
G 102
B 193
True
Blue
R 52
G 102
B 193
Rich
Black
R 6
G 24
B 36
Rich
Black
R 6
G 24
B 36
Rich
Black
R 6
G 24
B 36
6.8%
Aggregate performance increase YoY post brand identity update
Founded in May 2000 as Britain’s leading history publication. Today BBC History includes a family of 3 brands promoting expert insights into history across enthusiasts and academics.They needed to establish a brand identity that would work across the existing print magazines and their newer app and website. This identity needed to incorporate varied art styles from across history.Our aim was to create something that was engaging and playful. And would allow us to create a sense of joy while tying together various historical eras.
Designers: Marcus Moody & Susanne Frank
Acquisitions
campaign
Generated 6k new subscribers
Engagement
campaign
+7% engagement
App
screens
Acquisitions campaign
Increased conversions by 3.2%
TV
commercial
+4.3k new subscribers
Selected projects
Other projects
Recommendations
Sabine Bullmore
January 18, 2024
I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.
Matt Nash
January 9, 2024
James Fieldhouse
January 21, 2021
Andrea Montanari
January 25, 2021
Darren Nash
November 1, 2022
Claire Griffiths
February 21, 2021
Start your design
solution today
Selected projects
Other projects
Recommendations
Sabine Bullmore
January 18, 2024
I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.
Matt Nash
January 9, 2024
James Fieldhouse
January 21, 2021
Andrea Montanari
January 25, 2021
Darren Nash
November 1, 2022
Claire Griffiths
February 21, 2021
Start your design
solution today
Selected projects
Other projects
Recommendations
Sabine Bullmore
January 18, 2024
I managed Marcus at Immediate Media from 2021-2022. Marcus is a talented creative, who developed brand identities and persuasive marketing visuals transforming the print experience into engaging digital solutions. He also helped me refine the briefing and design processes to improve turnaround and quality. He is a brilliant communicator and was able to convince traditional print marketers to refresh their brand for digital channels generating increased engagement and acquisition. I'd recommend him for any team.
Matt Nash
January 9, 2024
James Fieldhouse
January 21, 2021
Andrea Montanari
January 25, 2021
Darren Nash
November 1, 2022
Claire Griffiths
February 21, 2021
Start your design
solution today
