Brand identity
Celadon
Green
R 181
G 222
B 167
Hyacinth
Pink
R 240
G 192
B 219
Mustard
Yellow
R 255
G 226
B 76
Charcoal
Black
R 28
G 28
B 28
17%
Aggregate performance increase YoY post brand identity update
A British household name, Gardeners' World originally began as a TV show in 1968 before launching a popular magazine in 1991. With their growth over the years they moved into the digital space where the website is now a key part of the business plan. With their move to digital subscriptions it was imperative that digital friendly brand guidelines be established. The brand wanted a modern theme that would appear accessible, friendly and eye-catching while communicating their content and core values.
Designers: Marcus Moody and Guy Bennington
Onboarding
email redesign
+32% increase in engagement rates and +23% in conversions
Acquisition
landing page
Generated 3k new subscribers, decreased bounce rates by 15% and increased conversions by 12%
